Located in Western Wisconsin along the Mississippi River, the La Crosse Area is ideally located for business and industry, serving as the center of the tri-state area (WI, MN and IA). The La Crosse Area is linked to the Upper Midwest and the rest of the country by Interstate 90, the Canadian Pacific and Burlington Northern Railroads, the Mississippi River Navigational System, and air service via American and Delta Airlines at the La Crosse Municipal Airport.

Nearly 4 million people live within 150 miles of La Crosse including the major urban areas of Minneapolis-St. Paul, Minnesota and Madison, Wisconsin. A market area in excess of 15 million people exists within a radius of only 250 miles which then includes the metropolitan areas of Green Bay and Milwaukee, Wisconsin; Chicago, Illinois; Duluth, Minnesota; and Des Moines, Iowa. (US Census Data)

La Crosse is home to three institutions of higher education, the University of WI – La Crosse, Viterbo University, and Western Technical College, providing a highly trained workforce to companies throughout the region. Western Technical College, as well as the Northwest WI Manufacturing Outreach Center, provides a wide array of customized training to companies throughout the region.

Two nationally renowned health care facilities, Gundersen-Lutheran and Franciscan-Skemp-Mayo, along with the vast array of recreational opportunities in our natural environment and much more contribute to the quality of life experienced in the La Crosse Area.