The Greater La Crosse Area is ideally located for business and industry and offers a quality of life that is unsurpassable. Located near the center of the tri-state area (Wisconsin, Minnesota and Iowa), it is linked to the Upper Midwest by Interstate 90, national railroads, and the Mississippi River navigational system. Nearly 4 million people live within 150 miles of La Crosse including major urban areas like Minneapolis / St. Paul, Minnesota and Madison, Wisconsin. Of that number, more than 400,000 of those great people live in the La Crosse Trade Area. Within 200 miles is a market area of 15 million people including Green Bay and Milwaukee, Wisconsin; Chicago, Illinois; Duluth, Minnesota; and Des Moines, Iowa. The La Crosse Area is home to two state-of-the-art medical facilities and three institutions of higher learning. Not only is La Crosse County strategically located for business & industry, it is also situated in the uniquely scenic Upper Mississippi River Valley. Wooded hillsides and rocky bluffs overlook the Mississippi River and its backwater sloughs. Year-round outdoor recreation opportunities abound with some of the nation's finest fishing, hunting, boating, and skiing literally at your doorstep. The metro area is comprised of the cities of La Crosse, Onalaska, and La Crescent (Minnesota); the Villages of Bangor, Holmen, and West Salem; and many other smaller jurisdictions. Click on any of the links below to find out more about what’s happening in La Crosse and why it is a great place to live, work, and play.