The divide between the environment and the economy has decreased in recent years as companies realize the benefits of "going green". Reducing inputs or waste, using more alternative energy and recycling often affect the bottom line in a positive way. Businesses, consumers and the environment all profit from environmentally responsible activities. The La Crosse Area is ideally located in Southwestern Wisconsin between the majestic bluffs and the mighty Missississippi River. This unique landscape provides incredible scenery and an abundance of recreational activities, all literally at your doorstep. Individuals and businesses in the La Crosse Area value the natural beauty and understand the importance of protecting this beauty for current and future generations. La Crosse was recently ranked 12th in Country Home Magazine's 2nd Annual "Best Green Cities in America" list.